DOJACODE
The first ever code-able music video.
Girls Who Code’s mission is to close tech’s gender gap by getting girls interested in coding. But there’s a thousand other things that girls care about more than coding. And Doja Cat is like 999 of them.
So we teamed up with Doja Cat to create the first ever codeable music video that teaches girls to code. Viewers can direct the music video, all while introducing them to 3 coding languages – CSS, Javascript, Python. Within just the first week over 150,000 people coded the video, garnering $10M in earned coverage with zero dollars spent.
You can check out the experience here.
Grand Clio 2022 — Collaborations — DojaCode
Clio Gold 2022 — Innovation — DojaCode
Cannes Gold Lion 2022 — Non-Profit Activation — DojaCode
Cannes Gold Lion 2022 — Interactive Brand Video — DojaCode
Cannes Silver Glass Lion 2022 — DojaCode
Cannes Silver Lion 2022 — Digital Craft in Video — DojaCode
Cannes Silver Lion 2022 — Influencer Marketing — DojaCode
Cannes Bronze Lion 2022 — Exclusive Artist Content — DojaCode
Cannes Shortlist 2022 — Digital Craft in UX — DojaCode
Cannes Shortlist 2022 — Tech-led Experience — DojaCode
Cannes Shortlist 2022 — Use of Microsites — DojaCode
Cannes Shortlist 2022 — Use of Influencer — DojaCode
Cannes Shortlist 2022 — Social Responsibility — DojaCode
One Show Gold Pencil 2022 — Craft — DojaCode
One Show Gold Pencil 2022 — Interactive — DojaCode
One Show Gold Pencil 2022 — Experiential — DojaCode
One Show Gold Pencil 2022 — Entertainment — DojaCode
One Show Gold Pencil 2022 — Craft — DojaCode
One Show Gold Pencil 2022 — Innovation — DojaCode
One Show Silver Pencil 2022 — UX/UI — DojaCode
One Show Bronze Pencil 2022 — Transformation — DojaCode
One Show Bronze Pencil 2022 — IP — DojaCode
One Show Bronze Pencil 2022 — Immersive — DojaCode
One Show Merit 2022 — Visual Craft — DojaCode
One Show Merit 2022 — Cultural Driver — DojaCode
One Show Merit 2022 — Creative Effectiveness — DojaCode
One Show Merit 2022 — Interactive Website — DojaCode
One Show Merit 2022 — Music Craft — DojaCode
FEATURED PRESS
"Doja Cat's Interactive Music Video Is the Future" — PAPER MAG
"Girls Who Code Creates a Codable Music Video, Lets Viewers Direct Creative Decisions" — IT'S NICE THAT
"Doja Cat's Interactive Music Video Teaches You To Code, Starting with Nails" — DAZED DIGITAL
"Doja Cat has partnered with Girls Who Code to create DojaCode" — THE TODAY SHOW
"Doja Cat's New Collaborator? Girls Who Code" — ADWEEK
"An Interactive Doja Cat Music Video Can Introduce You to Programming" — THE VERGE
"Doja Cat Drops “Woman” Video, Plus Interactive Version Created With Girls Who Code Org” — COMPLEX